PPC stands for pay-per-click; a model of internet marketing in which advertisers pay a fee each time of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Pay Per Click (PPC) is an advertising campaign on Google (Google AdWords), Bing (Bing Ads), etc. for immediate results. In PPC, advertisers pay a fee for each click on their ads. The website owner is buying visits to his website. PPC is normally advertised with major search engines such as Google AdWords, Bing Ads, etc. To win PPC ad campaign, you should start by selecting suitable keywords. Then combine those keywords into precise ad campaigns as well as ad groups. Finally set up optimized landing pages for conversion. The combination of the AdWords and Google Analytics is one of the best ways to assess and track the visitors.
If you are trying produce more qualified leads to your website, PPC campaign is the best way for your purpose. PPC advertising can run up costs extremely quickly. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return. ‘Ego-based’ bidding, where a CEO/marketer/someone else decides they Must Be Number One no matter what, can cost very high. Also, bid inflation consistently raises the per-click cost for highly-searched phrases. It is a tough task to set a striking ad in the limited 25 character heading and the 35 character description. We are experienced PPC (AdWords) campaigner, we well understand your requirements and search trends. We scrutinize, and suggest best keywords for your business. We also examine websites of your competitors and set up task for you.
